Together TAKE ME HOME
Public Health Initiative Branding & Design System
Client: CDC, Let’s Stop
HIV Together
Role: Lead Visual & Motion Designer, Art Director
Project Scope:
Visual identity, motion graphics, and platform-specific social marketing assets
Together TakeMeHome is a national initiative—launched in partnership with the CDC, Emory University, and Building Healthy Online Communities—to increase access to free HIV self-testing across the U.S. and Puerto Rico. As part of the Let’s Stop HIV Together campaign, I led the design and art direction of promotional assets, motion graphics, and bilingual social marketing materials that made self-testing more visible, accessible, and culturally relevant.
Highlights:
Built a visually compelling campaign identity that resonated across dating apps, social platforms, and general audiences
Designed integrated creative for apps like Grindr, Jack’d, and HER—generating around 1,500 orders (3,000 tests) per month
440 K+ tests mailed nationwide in Year 1 (Mar 2023–Mar 2024), with 24% going to first-time testers
Developed motion graphics to amplify ad reach and campaign recall across platforms
Co-art-directed Spanish-language PSA for HIV self-testing in partnership with For All Humans and social influencers
How to Read Your HIV Self-Test Results
HIV Testing Window Period
Your Health, Your Control
HIV Self-Testing Sticker Promo
HIV Self-Testing Influencer PSA
HIV Self-Testing Poll