DC Design Week 2021
Event Branding & Visual System
Client: AIGA DC
Role: Graphic Designer – Social Media Lead
Project Scope:
Visual design for social media templates and promotional assets
In 2021, DC Design Week embraced a community-led format, inviting local creatives to propose and host their own events. I led the design of the campaign’s social media graphics and content templates—developing a flexible visual system that could be adapted by both organizers and attendees.
The design struck a balance between structure and creativity, allowing individual event graphics to feel cohesive while celebrating the diversity of voices and formats that defined the week.
Highlights:
Created a modular social media system for 30+ community events
Designed templates that supported DIY promotion while maintaining brand cohesion
Helped achieve the highest fundraising total in DC Design Week’s history
Participant satisfaction (77 responses):
Event satisfaction: 8.9 / 10
Speaker rating: 9.2 / 10
Likelihood to recommend: 9.3 / 10
