EPPIC+ PreP FACT SHEET
Health Communication & Print Design
Client: FHI 360, EPICC
Role: Lead Designer
Project Scope:
Visual identity and brochure design for a new HIV prevention initiative
EPICC+ is a public health initiative focused on increasing PrEP uptake among young men who have sex with men (YMSM), especially those from communities of color. I was brought in to develop the project’s first visual identity and design its foundational materials.
Working closely with the program team, I created two initial brochures—one for potential PrEP users and one for healthcare providers. These pieces needed to be clear, inclusive, and adaptable for future use, while setting the tone for the EPICC+ visual brand.
Highlights:
Designed two distinct visual directions, applied to brochure mockups for user testing
Prioritized accessibility, cultural relevance, and message clarity
Established a flexible identity system to guide future EPICC+ materials
Materials were prepped for focus group feedback to inform next-phase design decisions
