FHI 360 People & Culture Wordmark
Internal Branding & Visual Identity
Client: FHI 360
Role: Lead Designer
Project Scope:
Logo and identity design for the internal rebrand of Human Resources to People and Culture
As FHI 360 rebranded its Human Resources department to People and Culture, I led the development of a new identity that reflected the shift toward a more inclusive, people-first mission. The design needed to honor the department’s evolving role while remaining visually aligned with the organization’s core brand.
I translated strategic priorities—like inclusion, empowerment, and global connection—into a flexible identity system. Using geometric forms and lowercase typography, I developed four logo directions exploring growth, support, and cultural diversity.
Highlights:
Designed a modular logo system expressing the department’s people-centric values
Maintained alignment with FHI 360’s brand using color, form, and type
Created four refined concept directions, with internal collaboration guiding final selection
Final mark symbolizes connection, support, and employee empowerment
