Pride Together TOUr
EVENT CAMPAIGN DESIGN
In 2020, I rebranded the Pride outreach initiative as the Pride Together Tour, aligning it with the campaign’s identity and unifying message, “We All Have a Role to Play.” Originally created for in-person Pride activations, the vibrant design system adapted to a digital-first strategy in response to the COVID-19 pandemic. It was expanded in 2021 to support CDC’s PACT partners across 17 Pride events through mobile truck designs, geofencing assets, and social ads.
ROLE
Graphic Designer | Art Director | Illustrator | Motion Designer
MOodboard & process
