Social media became a key outreach tool for the Let’s Stop HIV Together campaign, requiring an agile design system. As social media design lead,
I developed modular templates and art-directed new series to boost engagement through clear, compelling storytelling.
ROLE
Art Director | Digital Design Strategist | Graphic Designer | Illustrator | Motion Designer
TEAM
Darrell Stevens jr., Art Direction | Graphic Design
Kyra Felton, Graphic Design | Illustration
Malik Cato, Graphic Design | Motion Design
Justin Mills, Videoagraphy | Motion Design
Together sOCIAL MEDIA
Social Media Art Direction
PRIDE ACROSS GENERATIONS
Pride Across Generations is a social media series from the Let’s Stop HIV Together campaign that highlights intergenerational conversations among MSM. Launched during Pride Month, the series explores how HIV has impacted different generations, fostering community, mentorship, and shared understanding. Inspired by retro ’90s design, the visuals use rainbow gradients and curved elements to create a nostalgic yet contemporary space for storytelling and sexual health messaging.
UNDETECTABLE=UNTRANSMITTABLE
Undetectable = Untransmittable (U=U) is a social media series designed to raise awareness around the transformative message that people living with HIV who maintain an undetectable viral load cannot transmit the virus. Through a range of illustration and graphic styles, the series presents this powerful truth in fresh, creative ways—emphasizing that HIV today is not what it once was. The goal: to inform, reduce stigma, and make the science of U=U accessible and visually engaging.
TODAY IN HIV HISTORY
Today in HIV History is a social media series created to educate audiences on key moments in the HIV movement and highlight important HIV-related topics. By leveraging historic dates, the series raises awareness, honors progress, and encourages continued action. Shared across Instagram and Twitter, the campaign generated over 16K impressions, 1K+ engagements, and drove more than 50 clicks to the Let’s Stop HIV Together website.
PHOTO ESSAY SERIES
This photo essay series offers an intimate look into the lives of Let’s Stop HIV Together participants, highlighting the everyday moments that drive their HIV advocacy. Building on the powerful quotes featured in previous campaign materials, the series expands the narrative—offering deeper insight into who these advocates are and why they choose to speak out. Through compelling imagery and personal stories, the series aims to humanize the experience of advocacy and inspire connection, understanding, and action.
“DID YOU KNOW?” SERIES
Did You Know? is a dynamic social media series developed for the Let’s Stop HIV Together Young Adult Initiative. Designed to raise HIV awareness among young adults, the series shares quick, accessible facts about HIV prevention, testing, and treatment. With an energetic tone and playful visuals inspired by Y2K web aesthetics and sound effects, the content was crafted to inform, engage, and resonate with a digitally savvy audience.
HIV-SELF Testing: LEVEL UP YOUR SELF-LOVE
Level Up Your Self-Love is an animated Instagram carousel created for National HIV Testing Day as part of the Let’s Stop HIV Together campaign. Using a nostalgic 8-bit video game theme, the series guides users through the three simple steps of taking an HIV self-test—each step presented as a game level. The message encourages viewers to "take the test and learn your next step," reinforcing that no matter the result, there are prevention and treatment options available to support their health. The call to action: get a free HIV self-test and take control of your status.