Let’s Stop HIV Together
Public Health Campaign Branding & Design System
Let’s Stop HIV Together is the CDC’s flagship awareness campaign, created to reach diverse communities with inclusive, stigma-free messaging. I helped lead a brand system refresh that balanced consistency with flexibility—developing scalable visual frameworks, production guidelines, and modular assets adaptable across platforms, audiences, and formats. From print to digital media buys, we prioritized efficiency, clarity, and cultural relevance. As social media design lead, I built agile templates and art-directed series that supported bilingual content, strengthened brand recognition, and increased engagement across channels.
Highlights:
Designed a flexible identity system, including layout grids, color hierarchy, typography, and iconography
Co-authored detailed brand production guidelines to support partners and vendors nationwide
Art-directed modular social templates and new series for English and Spanish content
Built agile systems to support digital media buys, rapid-turnaround campaigns, and ongoing social engagement
Client: CDC, Let’s Stop HIV Together
Role: Lead Designer, Social Media Art Direction
Project Scope:
Brand system refresh, production guidelines, print and social media design
